Iceland's uniquely central location on the shortest flight route between Europe and North America is the key to our hub-and-spoke network. With our connecting hub in Keflavik Airport, we are able to serve diverse markets in an efficient way.

The running of the 24-hour hub through the heart of the network at Keflavik Airport provides us with great flexibility to change our market emphasis in line with different conditions with our capability to serve a broad range of transatlantic markets with high aircraft utilization. Furthermore, it enables us to draw from a larger pool of potential passengers than point-to-point competitors flying to and from Iceland, and thus to fly more routes at a higher profitability. In addition, the hub location allows us to serve a wide range of transatlantic markets on a cost-efficient narrow body fleet. By mixing to, from and via passengers in the same aircraft, we fly to destinations that are not feasible for point-to-point competitors.

Aligning the route network to reflect capacity, demand and the right flow within the network at any given time is crucial to ensure its performance and drive profitability. Given the complexity of the route network, we have implemented technical solutions that assist us in network optimization, scenario planning and fleet assignment as well as strengthened our team. This has allowed us to maximize the connecting potential that our diverse bank structure provides, resulting in a larger network, more destinations, higher frequency to key destinations and diverse departure times. In addition, we have focused on improving the connectivity between our international, domestic and regional networks.