Based on a clear strategy that is driven by our vision of bringing the spirit of Iceland to the world and our mission of providing smooth and enjoyable journeys to, from via and within Iceland, the key strengths that underpin how we create value are the following.

Our unique route network presents extensive opportunities for expansion, strengthening our position as the leading hub carrier in Iceland. Our efficient operations and cost optimization add to our competitive edge. Furthermore, our robust commercial infrastructure and well-established international brand, cultivated over decades, provide significant advantages in both direct and indirect sales channels. However, our most important advantage resides in our experienced team of dedicated employees, who have the knowledge and experience to propel the company forward.