The heart of Icelandair’s business model is the international route network built on the strategic location of Iceland which serves as a connecting hub between Europe and North America. This unique route network creates a competitive advantage and drives value creation for shareholders and other stakeholders. The route network allows us to serve four distinct markets: to, from, via and within Iceland. In addition, we run both cargo and aircraft leasing and consulting services that complement and further strengthen the core network operations.
Emphasis shifted to the core business – aviation
In recent years, we have taken strategic actions to streamline and simplify our operations and further strengthen our focus on our core business, aviation. This included the integration of our regional flight operation and our package services into Icelandair, the sale of our inbound travel agency, Iceland Travel, and the divestment of Icelandair Hotels. Furthermore, the strategic importance of Iceland as the Company's hub was reinforced. This streamlining and simplification of our business has strengthened our focus on being a small and dynamic airline in a highly competitive market.
